Mighty Well
Mighty Well is a patient-centric brand where patients and caregivers can discover the most innovative products for their health journey, trusted education, and a community that gets it. Our first projects with Mighty Well started with a pandemic shift: creating a mask for the masses, and grew into an ongoing creative and operational partnership.
OutcomesOutermark Studio has an ongoing relationship with Mighty Well, including our Founder, who currently serves as their Fractional Chief Design Officer. With our collaboration, Mighty Well has seen significant growth and increased adoption of its products across D2C and B2B channels.
Outermark Studio also helped create + patent Mighty Well’s 1st FDA Class 1 Medical Device, paving the way for future growth.
DeliverablesMedical Wearables Product Development
Packaging Design
Standardized Instructions for Use
Production + Logistics
Conference Materials
Marketing Materials
Email Campaigns
Website Design + Development
Creative Direction
Photography
Videography
Logo Refinement
Caitlin has been an integral part of the Mighty Well team, and I’ve truly enjoyed working and learning alongside her. She is incredibly resourceful — balancing patient-centric product design with the technical complexities of production and marketing execution. She embodies a rare blend of creative vision and operational skill, managing everything from factory relations to creative design. Her customer-centric, data-led approach consistently delivers high-impact work that creates tangible value for the company and improves the lives of our customers.
– Maria Del Mar Gomez, Co-founder + COO Mighty Well