Meet the Founder
As a multi-disciplinary creative, Caitlin founded Outermark Studio with the intention of building design solutions that are both functional and meaningful. She earned a BFA in Fashion Design from Parsons School of Design, and while the formal concentration was in fashion, her expertise quickly expanded into graphic design, visual mapping, and interdisciplinary studies through Parsons’ liberal arts partnerships, exploring topics such as global environmental politics and psychology.
Caitlin spent over a decade honing the direction of a women’s outerwear brand and immersing herself in every aspect of the creative and business process, gaining invaluable experience and advancing within the corporate structure. Today, she + Outermark Studio partner with organizations in branding, operations, and product design, helping them elevate their vision and create lasting value. Every project offers a new opportunity to collaborate, innovate, and contribute to work that uplifts people and communities.
When not designing, Caitlin can be found spending time outdoors, snowboarding, traveling, being micro-managed by her cat, or hanging out with her dog and husband.
ExpertiseCreative Consulting
Product Design and Development
Branding
Web Development
Printed Materials
Select ClientsMighty Well
Healthcare Strategies Consulting
Master Monkey
Levy Educational Advocacy
Emily Ana Levy
Shepherd
Asclepian
IndsutriesApparel / Fashion
Techincal Apparel
Medical / Wellness
Consulting
Personal Identity
Finance
AccoladesPatented Inventor
Squarespace Circle Member
ExpertiseCreative Consulting
Product Design and Development
Branding
Web Development
Printed Materials
Select ClientsMighty Well
Healthcare Strategies Consulting
Master Monkey
Levy Educational Advocacy
Emily Ana Levy
Shepherd
Asclepian
IndsutriesApparel / Fashion
Techincal Apparel
Medical / Wellness
Consulting
Personal Identity
Finance
AccoladesPatented Inventor
Squarespace Circle Member
Success Stories
“I am pleased to provide a recommendation for Outermark Studio. Caitlin took on the task of developing a website for Healthcare Strategies Consulting to help me facilitate new client engagement. As an entrepreneur, I had little time to provide direction, but Caitlin drove an iterative process that allowed me to participate in providing direction in a manageable way. She was able to come up with a visually appealing website while delivering my strategy and message to potential clients. She is a pleasure to work with and views her clients’ needs as her own. I would highly recommend Outermark Studio.”
Mark Beran, Founder + CEO
Healthcare Strategies Consulting“Caitlin has been an integral part of the Mighty Well team, and I’ve truly enjoyed working and learning alongside her. She is incredibly resourceful — balancing patient-centric product design with the technical complexities of production and marketing execution. She embodies a rare blend of creative vision and operational skill, managing everything from factory relations to creative design. Her customer-centric, data-led approach consistently delivers high-impact work that creates tangible value for the company and improves the lives of our customers.”
– Maria Del Mar Gomez, Cofounder + COO
Mighty Well“Outermark Studio gets the job done right the first time. They are a talented multi-hyphenate creative whom I hire time and again for everything from building a brand from the ground up to website and graphic design, product design, production and logistics, and Amazon brand management. It is rare to find someone with Caitlin's skillset in both physical product design, graphic design, website design, and Amazon. She is a quick learner and a self-starter. Caitlin can easily see the big picture and translate my big vision into reality. I love working with Outermark Studio, I love referring others to them, and their work stands the test of time!”
– Emily Levy
Cofounder and President, Mighty Well
Founder, Shepherd