The Asclepian Group
The Asclepian Group is not your average venture capital firm; it partners with healthcare professionals and entrepreneurs for a healthier tomorrow. The leadership team at Asclepian approached us seeking a comprehensive refresh, from logo to color to full web development, to accompany their next stage of growth.
OutcomesAfter Asclepian provided their current branding materials, Outermark Studio conducted an extensive brand audit, including a review of their logo proportions, the color palette they were currently using, and their website layout and information. After collaborating to determine their brand goals, we developed a bolder, more trustworthy brand while remaining true to their original concept.
DeliverablesBrand Audit
Competitor Analysis
Full Brand Identity Refresh
Website Design and Development
Color can influence anyone’s mindset, affecting perceived value and evoking emotions. The Asclepian Color Palette achieves balance by using complementary colors for high contrast and impact, while pairing them with monochromatic tints of cool and warm hues to create a harmonious, sophisticated palette.
| Black | White | Gunmetal Green |
Midnight Green |
Slate Grey |
Silver | Buff | Flame |